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\nIdentity & Digital.
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\nStage 2 Design a primary wordmark and icon to accompany the tagline. The icon itself evokes a hand made viewfinder which complements the term
Little Vista - offering a focussed look at something important. The logo also represents a tech company and had to appeal to tech savvy 20 – 45 age group - Primarily childcare practitioners (direct customers) but also young parents (users).
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\nIncluding: colour palettes – calming soft pastel shades.
\nImagery styles – No children or people, beautifully clean surfaces, old-school / traditional children's toys.
\nCorporate font use, - simple, clean and friendly typefaces with excellent screen legibility.
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